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About us


Led by Buz Loveday, we have 30 years experience in helping organisations achieve excellence in their delivery of person-centred dementia care.

Buz Loveday has been a specialist trainer in person-centred dementia care since 1991. She is the author of Leadership for Person-Centred Dementia Care (Jessica Kingsley Publishers 2012) and co-author, with Tom Kitwood and Brenda Bowe, of Improving Dementia Care¬†(Hawker Publications 1998). Buz has also written an extensive portfolio of learning materials for the NHS, the Alzheimer’s Society and the Social Care Institute for Excellence.

Dementia Trainers associates are all experienced trainers with a background in mental health, social care and/or health care. All our trainers are Dementia Care Mapping Evaluators and hold PTLLS (adult teaching) certificates.

Since 1991 we have devised and delivered training for thousands of staff involved in the care of people with dementia, including managers, care workers, inspectors, healthcare professionals, social workers and dementia champions. With the breadth and depth of our experience, we also provide training for other dementia trainers.